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ACL DirectPromo We know about Relational Marketing We are experts in loyalty and incentives We like to create unique Kenya Phone Number List UDIMA Distance University of Madrid Degree in Marketing To train marketing specialists with scientific training and research skills One of the principles on which advertising traditionally works is that it should sell a kind of dream life. The ads convey the aspirational vision of life that consumers follow. It is the premium version of everyday, what the niche of consumers they want to connect with would like to have instead of what they have. However, no Kenya Phone Number List how idealized the reality of advertising may be, it must be anchored in the truth of consumers' everyday lives.

Ads have to show what consumers want, true, but they also have to resonate with what they already are for a connection to Kenya Phone Number List made. If the consumer does not recognize himself in the ad, he will not end up connecting with him and he will not be able to make that idyllic world seem attractive to him. And that is where the problem is with advertising and what it is doing Kenya Phone Number List to connect with consumers. Despite the fact that in recent years a movement has been born and has taken root to make advertisements feature 'real' people, in general consumers continue to feel that advertising and they do not play along the same lines. That is, they continue to think that the ads do not represent them and that the messages do not fit with who they are.

The latest study on the issue comes from the United Kingdom and makes clear with its conclusions this divorce between Kenya Phone Number List and consumers. Ads do not reflect what citizens are like In general, consumers consider that ads do not represent them and that they also generate unrealistic expectations. Only one in ten citizens considers that advertising shows what the people who live in the country are really like. In fact, only 10% agreed with the statement that advertising shows people who fit in with all walks of life among the country's citizens. This is a serious problem, because consumers do not see themselves in advertisements and have a critical Kenya Phone Number List of this reality. 38% acknowledge that they would like ads to show a more realistic version of people, 36% to avoid stereotypes and 35% to include more people with a diversity of size and body types.

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